The Evolution of Organic

Did you know that global natural and organic personal care products are expected to be valued at $21 billion by the end of 2024?

Did you know the personal care products market of natural and organic skincare will be 30.9% by 2024?

Most of consumers regular beauty products contain all sorts of dangerous stuff. There have been high-profile lawsuits like the Johnson & Johnson ovarian cancer talc cases, in which juries have awarded multi-million-dollar settlements to people who claimed using baby powder for years caused their cancer. Then, the hair company Wen settled a $26 million class-action case because one of its products was allegedly making people's hair fall out. Because of this, consumers have become afraid of chemicals and started looking for products they think would be "natural" or "safer."

This is why it's so important to be organic and natural centered as possible, for the safety of consumers and business owners themselves. 

Here a few statistics for your viewing (SOURCE - School of Natural Skincare International)

34% of French customers trust smaller businesses more than larger.

56% of US consumers stopped buying products from brands/retailers if they believe they're unethical.

27% of Indonesia consumers say they prefer products maintain fair trade regulation.

37% of UK consumers consider whether or not a product is tested on animals when shopping.

29% of Brazilians prefer to buy from companies with sustainable resources.

50% of UK look for natural ingredients.

45% of female facial skin care users in China plan to use products made with natural herbs/plants.

29% of Australian consumers look for locally made/grown products.

57% of US women said it was important to buy all-natural products.

This is imperative to knowing what kind of products you invest in and being knowledgable on ingredients listed on products. Stay safe!